Reflecting on a Year of Creativity: My 2024 Design Portfolio
2024 was an incredibly productive and fulfilling year for my design career. I had the privilege of creating over 20 new line card designs for a variety of clients, updating existing designs from previous years, and expanding my services beyond line cards. Many clients requested additional marketing materials, such as postcards, flyers, and trade show items, to maintain a cohesive brand presence. Beyond design, I also coordinated printing for several clients, ensuring high-quality final products that effectively represented their businesses.
Some projects extended beyond print materials. For instance, I helped one client update their WordPress website to reflect recent changes, strengthening their online presence. Another client needed a complete trade show setup, including an expandable banner and a branded tablecloth, alongside their new line card. It was exhilarating to work on such a diverse range of projects and see my designs come to life in various formats.
Project: Design a Professional Line Card for ALL-TEC Machinery Repair, LLC
Client: All-Tec Machinery Repair, LLC
All-Tec Machinery Repair, a family-owned business in Winchester, TN, specializes in industrial machinery repair and precision manufacturing. Their services include CNC equipment repair, high-precision machining, custom fabrication, and reverse engineering. The client found me through a Google search and reached out via my online contact form. After addressing their initial questions, we began collaborating. The client had a clear vision for their line card and provided all necessary content, including their logo. I sourced additional high-quality images to enhance the design
Line Card Design Completed – November 2024
For All-Tec’s line card, I created a structured, visually appealing design to effectively showcase their expertise and capabilities.
- Front Side: The front featured a bold, professional layout with All-Tec’s branding and logo prominently displayed. A strong headline conveyed their industry expertise, while a concise paragraph introduced the company, highlighting their history, core services, and commitment to quality. Their slogan was incorporated to reinforce brand identity, and essential contact information (phone number, email, and website) was placed at the bottom for easy access.
- Back Side: The back was divided into two clear sections. The top outlined All-Tec’s capabilities, categorized by services such as machining, fabrication, and repair, making it easy for potential customers to find relevant information. Below, a detailed table listed the manufacturing and fabrication equipment they own, showcasing their technical proficiency and operational range. This structured approach ensured the design was both visually appealing and highly informative.
Client Feedback
The client responded positively to the initial draft:
“Hi Nadia! Thanks for the quick turnaround on the rough draft! I’ll review it with the team this week and get back with you no later than Friday if that’s okay? First impressions… Looks wonderful.”
Upon project completion, they shared:
“It was a pleasure doing business with you.”
4-Page Line Card Design for an Industrial Supply Company
Client Background & Project Scope:
Boyd Industrial Supply, LLC, an industrial and electrical supply company, found me through a Google search and reached out via my website. They needed a professional line card for their sales team, showcasing their extensive product lines and in-house repair services for gearboxes and pumps.
Design Approach:
The design follows Boyd Industrial Supply’s branding, using black, yellow, and orange for a bold, industrial look. The layout is structured for clarity and quick readability, with strong visuals and clearly categorized product sections.
- Page 1: Features the company logo, contact information, a large industry-relevant image, a brief company overview, and a strong tagline: Your Reliable Source for Industrial and Electrical Solutions.
- Page 2: Highlights key product categories, organized in clearly defined sections with images. The bottom of the page features logos of the brands they carry.
- Page 3: Dedicated to gearboxes, detailing available options (new, used, and rebuilt), gearbox types, and the benefits of choosing Boyd Industrial Supply. Includes supporting visuals and brand logos of top gearbox manufacturers.
- Page 4: Focuses on pump rebuild services, outlining the process, key benefits, and the brands they specialize in. Features large, high-quality images to enhance visual appeal.
Process & Outcome:
The client provided necessary details, high-resolution logos, and brand information. I sourced additional high-quality imagery for the front cover. The project was completed efficiently, with smooth revisions and clear communication. After finalizing the design, I also provided a printing quote, which the client accepted. Multiple sets of line cards were printed for their sales team.
Client Feedback:
The client later shared: “Thank you for the marketing brochures—they have worked really well!”
Project Completed:
December 2024